Intro

Using video in your marketing is fast becoming the hot new thing to do; a lot of websites now have embedded videos streaming direct onto their website. Soon it will be a standard part of any good marketing strategy.

Why use video,  you take in so much more in a shorter space of time when you visually see or hear what is being explained. What might take 15 minutes to read might take 3 minutes to explain by video because you can show examples and use body language to get the point across.

People respond to people, having an attractive person talk to you about what they do is far more engaging than reading a 2 page article on your area of specialty.

Videos are promoted through websites like You Tube and social media sites like Facebook and Twitter, this is where the video has the potential to go “viral”  which means that people send it on to their network and they send it on to their and so on and so on.

You should post your videos on your website, in your emails campaigns, on your social media pages, and in your blog. Always add a send to a friend or share link so it is possible to easily share the video without too much trouble.

Definition

Article video marketing is a new type of internet marketing and advertising in which business create 2-5 minute short videos about specific topics using content from articles and other text sources. The videos are then uploaded to various video sharing websites like YouTube for distribution and exposure. Source: Wikipedia

Benefits

There is the potential to mass market your business to an unknown but large number of people on a global level.

Pros

• You have the potential to get massive exposure
• You can use the clip in a variety of ways
• It is a visual portfolio of who you are and what you do
• It is worth the investment

Cons

• It costs money to set up
• It takes time to put together a decent clip that sells your business well

How to Implement this into your Business

• Take a look at VM Biz, they have a unique and outstanding new TV Email system that is a mini website with a video all in one. Its clever, it’s unique and it sells your business like no other system available.
• Write down what you want to convey in your clip, how you want to be portrayed and what key messages you need to get across during the time you have on screen.
• Put together some graphics and words to use in conjunction with the filming aspect, words with images and sound are the best combination and will gain maximum exposure.

Tips

Don’t post amateur videos that have poor sound and dodgy footage, getting your uncles mate to video your clip is not the way to go unless he is a professional.