Intro

When you decide to create marketing material you also have to decide on who is going to print your goods. Choosing a printer should be done carefully. Not all printers are the same. There are two types of printing a small business needs to know about – Offset and Digital and the end result differs depending on which one you choose. You need to obtain quotes from at least three printers as the market is very tight at the moment and printers are keen to secure work.

Supplying artwork to printers is not as straight forward as sending them the Jpeg of your artwork. Printers require specific artwork set up and depending on the artwork package used to create the document their requirements change. Ultimately the fonts need to be embedded into the print ready PDF. Images must be 300DPI and over and you must supply artwork with printers registration marks on it.

Definitions

To find out what all of the terminology means read our blog on Printing terminology explained.

Benefits

The benefits of getting your marketing professionally printed over using your trusty laser printer is that you get a far superior result, you can order bulk copies and you can have the goods folded if you require before delivery.

Pros

• Printing is essential to market a business professionally
• Choosing a good printer and building a relationship with them is wise

Cons

• Printing does cost money
• You have to have the artwork set up correctly with registration marks by a graphic designer

How to Implement this into your Business

Use our Request a print quote form to obtain competitive quotes.

Tips

• Offset printing is cheaper than Digital especially when doing large runs.
• Digital printing is good for small runs, it is quick but the quality is different from Offset printing.
• Spot Colour is cheaper than Full CMYK colour printing, so if you have less than 4 colours in your print job, opt for a spot colour job.