Intro

Submitting a Press Release is the way in which you could potentially get some free press, the relevancy and newsworthy nature of the article will determine if your press release gets picked up or not.

A good press release can really help to sell a business if worded correctly.

It is wise to ask a copy writer to write the press release for you as there is a fairly rigid structure you need to follow.

Definition

A press release, news release, media release, or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial press release distribution services, such as PR Newswire, PR News Channel and Business Wire, are also used to distribute them. (Source – Wikipedia)

Benefits

If it is picked up the editorial you receive is free

Pros

• You get free exposure to your target market
• You get to decide who the press release gets distributed to
• You decide what the release is about

Cons

• If it does get picked up, not every publication actually informs you of their decision to run it.
• The editor is able to change the content layout and omit info without asking you first
• It takes time to write a good press release (read our article on how to write a decent press release).

How to Implement this into your Business

• Simple fill in our form and email us, we will come back with a quote to distribute the press release
• Fill in the quote for a copy writer form and detail what you want the release to be about, engage the copy writer and then send the final release to us as a word document for attaching to the distribution submission form.

Tips

Make sure your press release is newsworthy, timely, well written, has included all of the info required (read out article).