Intro

Designing Marketing material is not just a case of chucking a flyer together and photocopying it on bog standard paper to hand out to whomever wants to know about you.

Effective Marketing Material is carefully considered, the copy is crafted precisely to convey the message you need to sell your business. Your Marketing material should be speaking directly to your target market - not just anyone. The images you choose to use should be high resolution and of top notch quality, these images are speaking about your company. Pictures say a thousand words so choose carefully.

Using the services of a Copy Writer and a Graphic Artist is recommended, they will be able to ensure that what you need to say to your target market is not only correct, it is cleverly written and well designed to attract attention, spark desire and keep them interested long enough to act on the ad.

Definition

Marketing material is the generic description for the information source that your customers receive from your business; it may be a Business Card, a flyer, brochure, an e brochure, a catalogue, basically something you give to the client so they know who you are and what you can do for them.

Benefits

It’s a simple way to sell your business. Your brochure can say everything you need to without you uttering a word. Brochures are generally cost effective as they generally cost about $0.50 or less an item (unless it is really very customised).

Pros

• Cost effective
• Low cost solution
• Memorable
• Branding exercise
• Can be used in several situations
• Have longevity if you do not add expiry dates

Cons

• It takes time to create the material
• You may have to hire a Copy writer to help
• You may have to hire a Graphic Artist to help
• Printing costs money
• You need to keep the data in the marketing material current so if you do not actively send them out you may throw money away.

How to Implement this into your Business

• Brainstorm about what your business does
• Write down an intro about your business
• Choose some images that really talk about you and your products/services, perhaps consider using the services of a professional photographer to get actual images of your product/service/team.
• Use professionals to get the job done
• Get print quotes - use our simple print form to request a quote.
• Use our simple graphic brief form to get the graphic artist to understand what you want to create
• Use our simple copy writer brief form to send to the copy writer to outline what you want to convey

Tip

You can get great stock images from places like istock and can stock photo or you can find out other good stock photo Websites by using http://www.freestockimages.net/resource-list/