Intro

Blogging is the way in which you inform people of your area of expertise, writing articles with links to informative websites or videos on your specialty area and posting them online for comment and sharing is a great way to advertise yourself as someone who knows their stuff.

Definition

Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. - Wikipedia

Benefits

• You as a person build your profile as someone who is an expert.
• People will follow your blog because it interests them
• Followers share links which virally grows your profile.
• Followers have the potential to become customers

Pros

• It's simple to do
• It's free
• You build your profile
• You get respected
• Build your brand, trust and a network all at the same time.

Cons

• You have to write articles and post them regularly
• It takes time
• You need to follow others so they know who you are to follow you

How to Implement this into your Business

• Write down 2 areas you can write about that would be of interest to your target market.
• Write down 10 titles of articles you could write on those two topics.
• Set up a blog site if you haven't got the facility on your own website - Wordpress is a good one to use
• Start to blog

Tips

• Write about things that are interesting
• Use case studies and experience to illustrate your points
• Add links to the text to make it more engaging