To be a small business owner or not to be a small business owner that is the question

Hammond, Angie
February 11th, 2011
Author: Hammond, Angie
Business Passion Building Exercise  
 
             
             
Business Name:    
             
Date Started or Took over     
             
Why did you start your business?            
   
 
 
 
 
             
How did you feel when you first started your business / took over the business?     
   
 
 
 
 
             
What were your goals in the beginning?          
   
 
 
 
 
             
Did you ever meet these goals?            
   
 
 
 
 
             
Do you think that any of these goals are still a desire or achievable?       
   
 
 
 
 
             
What would you say is the most important thing to you and the business?    
             
Maintain the business            
Grow the business            
Sell the business            
             
             
If Maintain - Why?    
             
If Grow - How?            
Increase clients            
Increase prices            
Increase Product lines / Services            
Increase Staff            
Increase Offers            
Increase Value add            
             
             
If Exit - Why?            
   
 
 
 
 
             
Do you intend to make your business ready for sale?        
             
No - I will sell as is            
Develop processes and procedure manuals          
Train Key staff (if you intend to sell with management in place)        
Increase Turnover - see Grow Business - previous question and answer         
             
If you intend to grow or exit your business and your intention is to increase your turnover what methods will you use?   
 
What you have always done            
New and innovative marketing methods            
Mixture of both            
             
             
What have you always done?            
Advertising   Networking        
Adwords campaigns   Press Releases        
Blogging   Promotional Merchandise        
Developed targetted Databases   SEO        
Direct Marketing   Signage        
Directory Listings   SMS Marketing        
Email Marketing   Social media        
Events and Trade Shows   Video marketing        
Lead Generation   Website        
Marketing Material    Measuring your Marketing        
             
             
What do you think you could do now?          
Advertising   Networking        
Adwords campaigns   Press Releases        
Blogging   Promotional Merchandise        
Developed targetted Databases   SEO        
Direct Marketing   Signage        
Directory Listings   SMS Marketing        
Email Marketing   Social media        
Events and Trade Shows   Video marketing        
Lead Generation   Website        
Marketing Material    Measuring your Marketing        
             
             
Which tasks are priority - mark with numbers        
Advertising   Networking        
AdWords campaigns   Press Releases        
Blogging   Promotional Merchandise        
Developed targeted Databases   SEO        
Direct Marketing   Signage        
Directory Listings   SMS Marketing        
Email Marketing   Social media        
Events and Trade Shows   Video marketing        
Lead Generation   Website        
Marketing Material    Measuring your Marketing        
             
             
Which ones excite you the most?            
Advertising   Networking        
Adwords campaigns   Press Releases        
Blogging   Promotional Merchandise        
Developed targetted Databases   SEO        
Direct Marketing   Signage        
Directory Listings   SMS Marketing        
Email Marketing   Social media        
Events and Trade Shows   Video marketing        
Lead Generation   Website        
Marketing Material    Measuring your Marketing        
             
Which ones will you find a breeze?            
Advertising   Networking        
AdWords campaigns   Press Releases        
Blogging   Promotional Merchandise        
Developed targeted Databases   SEO        
Direct Marketing   Signage        
Directory Listings   SMS Marketing        
Email Marketing   Social media        
Events and Trade Shows   Video marketing        
Lead Generation   Website        
Marketing Material    Measuring your Marketing        
             
             
Which ones will you struggle with?            
Advertising   Networking        
Adwords campaigns   Press Releases        
Blogging   Promotional Merchandise        
Developed targetted Databases   SEO        
Direct Marketing   Signage        
Directory Listings   SMS Marketing        
Email Marketing   Social media        
Events and Trade Shows   Video marketing        
Lead Generation   Website        
Marketing Material    Measuring your Marketing        
             
So out of the ones that you will struggle with how do you intend to execute these tasks?  
 
             
Muddle through            
Use Staff with skills            
Outsource            
             
If you do not have any help -ask for it otherwise you may find that you will be right back at the beginning  
             
             
             
Now             
What are your Business Goals from this point forwards        
   
 
 
 
 
             
Why did you start your business            
   
 
 
 
 
             
How successful is your business going to be?        
   
 
 
 
 
             
Have you re ignited a passion for your business?         
   
 
 
 
 
             
Notes for Yourself            
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
             

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