There are 4 P's you can apply to getting your marketing right and it starts with what you are producing.

• Production
• Pricing
• Placing
• Promotion

Production

• If you manufacture a product you need to be aware of the needs of your customers in relation to the product – does it meet their requirements? (Your product must meet a need or you will sell few in qty).
• Does the market need (or can it cope with) a product such as yours (over saturating the market is a bad idea)?
• Are you keeping your production costs as low as possible? (People will not pay for over inflated goods)
• Are you maintaining a premium quality product even when you lower your manufacture costs on the production line? (People will not buy poor quality products

Pricing

• Research what your competitors price similar products at and what your target market generally pay for the same type of product.
• Compare your product and service to your competitors
• Determine the price at which you are going to sell your product
• If you do your research well and you work out what all of your expenses are and then price your product at a price that covers these expenses but it still competitive – you will almost certainly result in gaining significant margins on your bottom line.

Placing

• Where will you be selling this product/service?

Promotion

• Promotion refers to the tactics involved in marketing.
• How are you intending to get the message out? Advertising, Social Media, Online promo, events etc….
• What method is best for your target market?
• If you haven’t done so – complete our Target Market Research and Competitors Research section - it’ll help you to define who they are and what they do, and therefore where you should be advertising.

Realise that frequency is paramount – “Share of mind equals share of market” – old adage